Save and organize items into customizable books, complete with a personalized cover photo andĬonnect with others with similar interests to discover and share products from their books. "like" favorite items and be automatically reminded of them upon walking into a JCPenney store
"Through our partnership with shopkick, we are able to cater to today`s mobile savvy consumer and take our in-store shopping experience to the next level by rewarding and engaging customers who are already shopping inside a JCPenney store."Īlong with earning kicks and having access to special offers, shoppers can utilize the app`s features to:īrowse JCPenney themed look books that showcase the hottest trends in apparel or home and link directly to those items for purchase at jcp.com "As more and more people adopt smartphones, mobile devices are quickly becoming a key shopping tool and the integration of mobile Internet has become key to delivering a modern, in-store shopping experience," said Debra Berman, senior vice president of marketing for JCPenney.
To celebrate the launch, JCPenney will be offering shopkick users additional kicks for a limited time when they visit a JCPenney store. Just in time for the key holiday shopping season, JCPenney shoppers will be able to earn "kicks(TM)," shopkick`s proprietary reward currency, along with special offers from JCPenney, when visiting the retailer`s nearly 1,100 store locations across the country. ( JCP) today announced that it has teamed up with shopkick, the most widely used real-world shopping app that rewards shoppers for simply walking into stores. Special Launch Offer Allows Customers to Earn Additional Incentives for Shopping at JCPenney Stores Members of the program receive a monthly e-mail statement listing their point balance.Retailer to Deploy Full, Nationwide Roll Out Ahead of Key
JCP Rewards members can earn up to $120 in reward certificates annually, in which each $10 certificate is valid through the end of the calendar month it is issued. Members will be able use their certificates in conjunction with other promotions and purchases and the $10 certificate is counted towards earning more reward points. "With 'JCP Rewards' we are able to reward customers for regularly shopping at JCPenney, while building long term customer loyalty."
We also know that our customers spend an average of $30 to $40 each time they shop with us," said Mike Boylson, chief marketing officer of JCPenney. "We know that a significant number of consumers are shopping in our merchandise categories each month. Points are awarded for purchases made on any one of three personal credit or debit cards (customers' choice.) Members will earn one point for every dollar they spend on JCPenney regular-priced and sale-priced merchandise, and points will double for customers that shopped at JCPenney the previous month. Penney Company stores have been weak for several quarters now, but the retailer hopes to improve sales across all categories with a new JCP Rewards program.Ĭustomers earn reward points for shopping in-store at JCPenney and online at jcp.com.
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